Futuramic is one of those made up words. It was originally used in the postwar years of the late 1940s to describe a new Oldsmobile. An Oldsmobile was a make of car by General Motors, much like Chevrolet or Cadillac. Futuramic meant futuristic or something that was on the cutting edge of technological and design development. Something could be made out of ceramic. So future + "amic" sounds like something made out of the future. That was what the marketing boys wanted to sell anyways. That it also triggered associations with the word dynamic was also taken into account. GM later would have MOTORAMAs which were Motor + Drama and were shows put on to entertain and sell the latest automobiles. Industrial America loved made up words and starting in the 1930s and 1940s when mass production really took off and Americans had many more choices in goods, these coining of words became very important in the sales and marketing approach of the time. Futuramic was not the best of these and the Oldsmobile sold well, but not incredibly so. However, Futuramic was perhaps one of the most blatant and blatantly optimistic of these newly minted words. After all if you thought the future was going to be dismal, you wouldn't want to associate your product with it now would you?
So that is why this blog is called FUTURAMIC. It symbolizes the future, but not just any future - a future that is going to be wonderful and something worth looking forward to!
Again...WELCOME.
Sunday, July 26, 2009
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